Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video - Adweek

Adweek

Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video Adweek Meanwhile, ad-tech companies are busy developing new formats to support the VR push. In July, native video ad platform Teads unveiled its first 360 video ad format. Digital ad company Undertone, which launched its own 360 format last year, is seeing ...