Facebook has shifted the focus of its ad tech platform Atlas and moved it into its measurement division - Business Insider

Business Insider

Facebook has shifted the focus of its ad tech platform Atlas and moved it into its measurement division Business Insider The change, which took effect around two weeks ago, means Atlas now sits in Facebook's "marketing sciences" group, which is run by Brad Smallwood, the company's vice president of measurement and insights. The ad tech division, which contains the ... and more »