Wednesday, 2 November 2016

Using tech to understand the customer journey in retail - ZDNet


ZDNet

Using tech to understand the customer journey in retail
ZDNet
Four years ago electronics retailer Dixons Carphone took core systems that were based on 20-plus-year-old DEC Alpha hardware and replaced them with twenty-first century systems focused right on the customer. "What we decided to do was a whole bunch ...



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