Why There's a Major Disconnect Between the Marketing and Tech Worlds - Adweek

Adweek

Why There's a Major Disconnect Between the Marketing and Tech Worlds Adweek The ad-tech ecosystem has given rise to the popular belief that tech is easy. And when I say tech, I am including data, which is almost inseparable in today's landscape. The 'tech is easy' hypothesis comes from the belief that it's all as simple as the ...