Facebook Is Launching New App-Install Ads to Help Developers Find Audiences - Adweek

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Facebook Is Launching New App-Install Ads to Help Developers Find Audiences Adweek Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select ... Facebook's new ad tool helps target people who will actually use, not just install, mobile appsTechCrunch Facebook adds specific action-based bidding to its mobile app install adsVentureBeat Facebook Supports App Event Optimization Across Its NetworkMediaPost Communications all 11 news articles »